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Social Media Management and Marketing
Since its introduction, social media has dramatically changed the way we interact with each other. Businesses have had to develop and change to be able to interact with consumers, and even other businesses. Social media management has become one of the most important tools in the marketing toolkit, and it should be one of your most important too. But with so many types of social media channels available to you and your brand, it can be difficult to know where to begin.
At the start of 2020 the world population stood at 7.8 billion, over 3.5 billion of those were active social media users. Engaging with your fans and customers, providing a personal response, and encouraging conversation can add huge value to your brand, whilst helping build trust in new business.
Evolving rapidly over the past 5 years, social media is dominated by media in the form of images and video. Key platforms such as Facebook, Twitter, Instagram and Snapchat require good quality images to capture the interest of your audience. When it comes to social media, creating engaging content that reflects your brand will help generate lasting relationships.
In the UK the population is just over 66 million, with 44 million of us being active social media users.
